Apr 27

Strategy First Marketing

By Aventura | Uncategorized

Many claim it, few do it. I spent this past weekend in Concord, North Carolina, for a ‘Strategy-First Bootcamp’ led by Duct Tape Marketing President, John Jantsch. Concord is located about 45kms northeast of Charlotte, the largest city in the region. The long-haul flights and three-hour time change was rough for an early start on […]

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Apr 25

Who’s Doing Adventure Travel? The answer may surprise you.

By Aventura | Adventure Business , Travel Marketing , Travel Trends

Hardly a day passes without someone in the media proclaiming how millennials are surpassing boomers to become the next generation that dominates the planet. Their tastes, spending habits and use of social media obsess marketers who try to tap into their distracted attention spans. Investors have followed suit as Snapchat’s market cap rose to a […]

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May 03

How to Host a Travel Writer- Part I

By Aventura | Adventure Business , Media Relations , Public Relations , Travel Marketing

You’re about to host a journalist to write about your awesome adventure tour and destination. FAM trips (familiarization) or press trips, as they’re known, can be an important part of your marketing mix. They’re top-of-funnel inspiration that can drive leads and potential bookings further down the line. Taking the time to do it right can […]

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Feb 23

Why Newspapers Are Still Relevant for Today’s Travel Media

By Aventura | Adventure Business , Media Relations , Public Relations , Travel Marketing

“Newspapers are tomorrow’s fish-n-chips wrappers,” the owner of an outdoor tour company told me recently. True, not a day goes by without someone decrying the death of print media. But was he right? Or are they still valuable places to seek media exposure for adventure travel operators and destinations? Link Juice for Adventure Travel Operators […]

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Feb 16

How To Pitch Travel Media (And Get Them To Write About Your Destination!)

By Aventura | Adventure Business , Media Relations , Public Relations

You’ve got a great adventure travel destination. Your newest tour is proving to be a huge hit with your customers. You’ve put in the effort and now you deserve some editorial lovin. So how do you go about contacting journalists and editors? Why Press Releases Don’t Work Most working travel writers receive a dozen or […]

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Nov 10

Takeaways from the Adventure Travel World Summit

By Aventura | Adventure Business , Sustainable Travel , Travel Trends

In early October I attended the Adventure Travel World Summit in Puerto Varas, Chile. Along with some 700 delegates from 55 countries, we overtook the tiny waterfront town in the Lakes District, in northern Patagonia. Lesser-known than the south, the northern region offers a ton of outdoor activities including downhill and backcountry skiing, rafting, hiking, […]

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