Catalyst Package: For businesses seeking explosive growth with a proven system designed to take them to the next level. At the heart of this package is a fully conversion-optimized website with a robust process for lead generation.
The Duct Tape Marketing Catalyst Program includes:
Initial marketing strategy and plan – Three in person or virtual sessions to conduct discovery and research and present initial strategy priorities. Create ideal client personas, competitive landscape research and core marketing message and positioning.
Create Marketing Hourglass – Map customer journey and determine a content plan for stages of know, like, trust, try, buy, repeat and refer.
Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
Create editorial calendar – Develop content topics for the upcoming quarter. Includes lead capture content such as eBooks.
Full WordPress website – Includes design, hosting, core pages and content, lead capture landing pages and blog set-up. Also, includes ongoing maintenance and changes.
Write and post blog submissions – Minimum three 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for SEO.
Create influencer list – Build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.
Publish social media updates – Handcrafted posts taken from your content, a list of industry influencers and proven engagement tactics to stimulate social media growth, activity, and engagement.
Create Marketing Kit – Suite of marketing materials to be used in sales efforts offline and online (printing costs separate)
Claim, create and submit directory profiles – Discover and enhance relevant local and industry-related directories and create consistent profiles across all.
Monitor and manage directory opportunities – Ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines.
Create and integrate robust rating and review system – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enhance and support increased reviews.
Email Marketing – Develop and format concept for monthly email newsletter and follow-up campaign.
Create and manage paid advertising plan – Create a plan to increase leads using Google AdWords and Facebook ads. Project manage the plan. (Ad expense additional).
Develop story ideas for travel media and PR –We develop and pitch stories to top-tier journalists that set you apart from your competition and resonate with your audience.
Create annual marketing plan – Document to include key promotional activities by month.
Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics.
Monthly status session – Once a month meeting to review all projects, adjust plan and report on performance.
Conduct quarterly planning meeting – Quarterly in-person or virtual session to plan upcoming content themes, adjust and add new tactics.